On December 16, 2019, Noah Harris reported at TechCrunch Disrupt in Berlin that President Sohn Young-Kwon of Samsung Electronics formally declared the sales data of Galaxy-Fold Smartphones. Harris stated that Samsung President recounted the first smartphone with a flexible display. Sohn Young-Kwon, according to Harris, informed the public that customers purchased one million Galaxy Folds.
The report of the sales of Galaxy-Fold Smartphones did not offer promising market income. However, Sohn-Young-Kwon bizarrely touched the market with its price tag around $2,000.00. As well, the creation and the production of the Galaxy Folds that fold horizontally like small books offered some exciting features and looks.
Soon after, some Samsung Electronics representatives, however, said that Samsung Electronics President lied. They confirmed that the president’s information was inaccurate. Selling approximately a million Galaxy-Fold smartphones was rough in which the sales of these phones did not exceed the mark of one million units.
Some Samsung Electronics representatives and leaders, as reported, committed an error by using the planned figures of last year. Instead of using the new figures, the President made numerous claims that the current year instead of the actual sales volume was the right information to disclose. According to tech analysts, Galaxy Fold Smartphone sales would range from 400 to 500 thousand units.
However, the sales of Samsung Galaxy Folds would expectedly hit the chart in 2020 and 2021. Choi Bo-Young who is Kyobo Securities analyst believed that Samsung would sell 6 million units of its foldable phone in 2020 and 20 million units in 2021. He then added that the prices of Galaxy Fold Smartphones would plummet little by little after that as it would compel the company to produce more foldable handsets rather than the foldable phones.
Indeed, as the question of why Samsung Chair, Sohn Young-Kwon, lied about the sales of Galaxy-Fold Smartphones, the answer remained obvious that marketing strategies are complex to imagine. Without a doubt, marketing officers and leaders would make sure that their products would sell despite their actions whether or not they would tell any words of deceptions to the public. Should they lie about that? I bet, they shouldn’t.
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